How to Choose an Iconic Wedding Gown

Take a trip through the world’s most celebrated weddings and there’s one thing that always stands out: the gown. Princess Kate. Grace Kelly. Amal Clooney. Those ladies knew how to rock an enduring classic that people are still talking about. So how do you choose a dress that is just as timeless? Our friends at BHLDN are here to help. Scroll for tips on selecting that iconic dream gown.

So what exactly makes a wedding gown iconic? Style. From the detailing to the fab color choices to the silhouettes that fit your body just so, it all comes together to create a moment that will stand the test of time… and then some. And with BHLDN’s newest collection of drop-dead gorgeous wedding gowns, bridesmaid styles, Mother of the Bride + reception dresses AND accessories, making that statement has never been easier… or more stylish. Think you + the dress of your dreams strutting down the aisle to the one you love in a look that is just as stunning as the one your fave celebrity wore. We are sooo on board.

Truth be told, we’ve seen a lot of breathtaking gowns in our day, but when it comes down to picking favorites, we can’t help but remember some of those iconic gowns of years past. Lucky for us (and you) BHLDN’s newest collection features breathtaking styles that will give you that look and feel you’ve been drooling over. From the minimalistic + oh-so-chic Heather Gown (which seriously reminds us of Solange Knowles’ stunner) to the romantic with a twist Eira Gown (for those of you drooling over Amal Clooney) to the classic look of the Rhea Bodysuit (hello, Kate Middleton) to the boho luxe Kai Gown (which would totally make Kate Moss jealous).

From the seriously breathtaking details to the silky soft fabrics to the styles that will leave all of your guests talking, BHLDN’s newest collection is everything you’ve ever wanted… for you AND your bridal party. Head there now to peruse all of the beautiful options and check out the giveaway below for a little something extra special.

What: BHLDN is giving away a stunning Arboreta Bracelet! (Value $289)

Who: One lucky winner, chosen completely at random, will be chosen on

How: To enter, simply leave a comment below telling us which BHLDN style is your favorite! (Ex: I love, love, love the Kai Gown!).

When: The winner will be announced right here on SMP on 1/13!

For Terms & Conditions: Click here. Good luck!

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